Brazilian company Braskem joined the companies Martiplast, from the domestic utilities segment, and Leroy Merlin, one of the largest store chains in the construction market, to offer to consumers 100% recycled plastic organizer boxes.
The partnership is part of the Wecycle Platform, which seeks to foster businesses that value plastic waste along the entire production chain. The petrochemical company will offer recycled polypropylene to Martiplast’s <OU> brand, which, by combining design and versatility, will produce an exclusive line of organizer boxes for sale in Leroy Merlin’s 41 stores and e-commerce platform in Brazil. The recycled raw material originates from the big bags previously used by Braskem to transport and move its resins.
The initial estimate is to use roughly 60 metric tons of polypropylene per year to produce organizer boxes of three different sizes. The products can be identified in the stores by the Wecycle Platform and Martiplast labels, informing its origin from the recycled plastic.
IL BIOECONOMISTA 