Nouryon launched industry’s first 100% biobased, biodegradable carboxymethylcellulose for laundry detergents

Global specialty chemicals company Nouryon launched FinnFix® PB MAX, the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products without compromising cleaning performance for consumers.

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