A new version of Tetra Pak’s Tetra Top® package, more than 80% of which comes from plant-based materials, will make its global debut in the United States with JUST™ water. To announce it was last Friday the Swedish multinational company. The new generation carton bottle now comes with a cap and top made from high-density polyethylene (HDPE) derived from sugarcane. Combined with the FSC™ certified paperboard used in the main sleeve of the carton, this pushes its renewable content up from 53% to 82%, with no impact to its recyclability. This unique bio-based bottle delivers another milestone in a long line of successful environmental innovations at Tetra Pak.
Use of renewable materials, defined as natural resources that can be replenished over time, such as wood fibre from trees or bio-based plastic from sugarcane, plays an important role in mitigating resource scarcity and climate change.
“We started JUST with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate,” said Grace Jeon, CEO of JUST. “Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product’s carbon footprint which aligns well with our business ethos.”
“Packages made from renewable materials are not only good for the environment, but also offer our customers a competitive advantage,” said Charles Brand, Executive Vice-President Product Management and Commercial Operations at Tetra Pak. “Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience. We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality.”
JUST™ Goods, Inc. announced last September the launch of JUST water — 100% spring water in an innovative paper-based bottle as the first of what the company plans to be many products that fairly source renewable materials and are priced to be accessible to all. As part of its inaugural rollout, JUST water will soon be available nationwide at Whole Foods Market and OTG airport locations.
The 100% spring water comes from the Glens Falls watershed, which is protected through a landmark ethically sourced water agreement between JUST and Glens Falls, New York. JUST will pay six times the municipal rate for the water it uses, while ensuring that total usage is less than three percent of the excess watershed.
IL BIOECONOMISTA 