MyKAI, the cosmetic product line born from the alliance between Bio-on and Unilever landed on the market. The distribution by Unilever of the first products of the line, namely the MyKAI solar products, started last week. They represent the first products in the world to bring the environmental value, as well as protection, of the innovative Bio-on technology into the hands of consumers.
In fact, if UV-B rays, which are the main cause of sun rashes and sunburn, and UV-A rays can be responsible for serious long-term effects, with MyKAI the main objective of Bio-on and Unilever is to use the ultra-green ingredients (micro- powders 100% biodegradable in nature) designed to significantly reduce the number of sunscreens used in sun creams, to increase their water resistance performance, reducing the environmental impact of the product.
The biodegradable micro-powders designed by Bio-on for MyKAI replace, for the first-time in a cosmetic article, traditional products (microbeads) that can pollute the seas and oceans. The MyKAI solar milks, with protection filters SPF 15, 30 and 50, is distributed by Unilever in the selective channel of perfumeries and beauty salons with high target as well as being able to be purchased in the physical and online channel through Amazon in the next weeks for € 29.90.
“MyKAI is a concrete example of how Unilever interprets sustainability and proposes innovative solutions for the consumers, purchasing the goals set with its Unilever Sustainable Living Plan business model. With MyKAI, Unilever responds simultaneously to two golas of the USLP: helping more than one billion people to improve their health and well-being conditions by 2020 and halving the environmental impact of its products by 2030 – explains Fulvio Guarneri, President & CEO of Unilever Italia. We are proud to launch this new product together with an excellent Italian company such as Bio-on, which shares with us the value of innovation at the service of personal and planetary health”.
“MyKAI is an important step in our full green cosmetic revolution – says Marco Astorri, President and CEO of Bio-on – to make the sun creams market really sustainable, in total respect of oceans and lands. With Unilever and the continuous development of new solutions for the cosmetics’ world, we define a new production standard with our bioplastic. We made the first industrial production of micro-powders for the cosmetic sector, full green and 100% sustainable, and now people can buy an innovative product contributing to the environment well-being without compromises on the quality”.
The new MyKAI brand is born thinking at the protection of seas and oceans, it plays with the Hawaiian terms Kai (Sea) and Makai (Towards the Ocean). It is in fact inspired by the principles of Hawaii, one of the countries at the forefront in the protection of marine ecosystems and where Bio-on sinks an important part of its historical roots.
IL BIOECONOMISTA 