Amyris Inc., the US company which develops and produces sustainable ingredients for the Flavors & Fragrances, Health & Wellness and Clean Beauty markets, launched Pipette, a new brand reinventing clean personal care for babies and moms using the fewest possible ingredients from the purest sources.
Amyris’s first consumer brand, Biossance, launched in 2016 with clean, sustainable skincare products developed from cutting-edge biotechnology. Since its launch, Biossance has brought the best-performing skincare products to the market and continues to define the industry standard for clean beauty. In response to parents asking for better-performing, safer products for their babies, Amyris conceived Pipette-
Amyris continues to disrupt the clean beauty market with Pipette, a breakthrough baby care brand that supports and nurtures skin in its most delicate state. At launch, the line includes seven products; including Shampoo & Wash, Lotion, Oil, Wipes and Balm for baby, and Belly Butter and Oil for expecting and postpartum moms. Pipette is available for purchase now online at Pipettebaby.com, and will be available in the coming weeks at buybuyBABY.com, Amazon.com, Walmart.com, and Dermstore.com as well as in-store exclusively at buybuy BABY® stores nationwide.
“buybuy BABY is thrilled to be the exclusive omni-channel retailer for the launch of Pipette,” said Glen Cary, President of buybuy BABY. “We are the trusted destination for curated best-in-class baby products for new and expectant parents and Pipette’s clean and sustainable personal care products are a fantastic addition to our assortment.”
Pipette’s hero ingredient is Amyris’s proprietary sugarcane-derived squalane, a safe and sustainable version of squalene that baby’s skin readily recognizes. Every product in the line is EWG Verified™, Leaping Bunny Approved, dermatologist tested, pediatrician approved, hypoallergenic, nontoxic, vegan, and synthetic fragrance-free.
“Pipette is raising the bar for clean baby care,” stated Caroline Hadfield, President of Pipette. “Our millennial consumers are now becoming parents, and they demand a cleaner, safer option for their babies. Pipette was born from this overwhelming need for gentle, nontoxic products that scientifically work for babies’ skin.”
“I’m very pleased to support the Pipette brand mission of giving parents the best-performing and safest choice when it comes to caring for their loved ones,” said brand partner, Rosie Huntington-Whiteley. “Pipette is responding to the needs of parents who increasingly refuse to buy products that are harmful to them, their children, and our environment.”
IL BIOECONOMISTA 