A fibre-based ice cream package designed by Stora Enso for the Finnish artisan ice cream manufacturer Vanhan Porvoon Jäätelötehdas has been awarded in the international WorldStar competition. The renewable and recyclable packaging was designed by product designer Outi Honkavaara at Stora Enso’s DesignStudio in Lahti, Finland.
“I presented my thoughts about the packaging for bulk ice cream to Stora Enso, and it wasn’t long until I had the prototype in my hands. The structure was developed in line with our wishes and taking into account the constraints of the merchandising furnishings”, said Samuli Wirgentius, Ice Cream Specialist and Managing Director at Vanhan Porvoon Jäätelötehdas.
“Corrugated board packaging is ideally suited to ice cream and stands up well to the ice cream being scooped. Sometimes the packaging feels like it could actually be reused, even though it is for single use only. Being able to recycle the ice cream packaging is also an important factor for us.”
WorldStar, known as the world’s most pre-eminent international award in packaging, is organised annually by the World Packaging Organisation (WPO). This year attracted a record number of 321 entries from 36 countries all over the world. WorldStars are presented only to those packages that have already won recognition in a recognised national or regional competition. Awards are based on the judges’ consensus that a package is superior in its category and market and better in class in execution or innovation by comparison to others. The WorldStar awards will be handed out on 8 May 2020 in Düsseldorf, Germany.