
Avantium N.V., a leading company in renewable and circular polymers, started a groundbreaking collaboration with PARFUMS CHRISTIAN DIOR, a pioneer in luxury industry innovation, and iconic Maison from LVMH Group (Moët Hennessy Louis Vuitton). Following three years of close collaboration between Avantium and LVMH Recherche and under LVMH’s offtake agreement with Avantium, PARFUMS CHRISTIAN DIOR will implement Releaf®, Avantium’s brand name for the polymer PEF (polyethylene furanoate), in its packaging. Dior will be the first in the cosmetics industry to use this cutting-edge, 100% plant-based material for its primary packaging.
