“At the moment biobased is seen as a niche alternative. It’s well-respected and is seen to be developing in the right way, but it hasn’t achieved the market penetration to be considered a genuine competitor to the conventional industry – yet. For me, it’s all about reaching that ‘tipping point’. Many stars must align for this to happen, but we’re quite positive that they will in due course”. To say this – in this exclusive interview with Il Bioeconomista – is Henri Colens, Public Affairs Manager, Renewable Chemicals, at Braskem Europe, the European subsidiary of the Brazilian petrochemical giant. With Colens we talk about bioeconomy and circular economy. “The bioeconomy – he says – is a way of harnessing the power of nature in order to create more sustainable products and processes. We all need to work harder on raising public awareness, so that citizens understand what we are doing and the potential of the bioeconomy.”
Interview by Mario Bonaccorso
IL BIOECONOMISTA 