“The world hits new record average temperatures year on year, and catastrophic weather has been on the increase. More and more people as well as companies have already realized the seriousness of this issue. We hope that this collaboration with Lauri will help spread the message to new audiences. As a company focusing on renewable and circular solutions, fighting climate change is at the core of our business,” said Neste’s Marketing Director Sirpa Tuomi.
Neste’s new campaign has basketball player Lauri Markkanen dunking for a good cause. This season, Chicago Bulls player will be taking more than just his game to cities around the US. A series of basketball dunks designed by Markkanen will help raise awareness for extreme weather brought on by rising temperatures.