BASF announced new investments in Asia Pacific

BASF-Innovation-Campus-Asia-Pacific-and-Greater-China-headquarters_-inaugurated.jpgToday BASF’s Crop Protection division (with sales of around €4.7 billion in 2012) presented its solutions for the future of food availability and quality of life in Asia Pacific. BASF aims to address these challenges by introducing new technologies, broadening farmer education and co-creation initiatives, increasing investments in production capacity and R&D as well as collaborating with food value chain partners. These initiatives will enable BASF to support growers in Asia Pacific more efficiently and broadly.

From 2008 to 2012, the Crop Protection division’s R&D expenditures have grown annually by 7% on average, from €325 million to €430 million. The company will continue to invest heavily in R&D projects in the future. Over the next few years, BASF also plans to spend on average €300 million annually on additional production capacities globally for its portfolio of agricultural solutions. “These investments mean that BASF can continue to support food availability in Asia Pacific and around the world more broadly,” said Markus Heldt, President of BASF’s Crop Protection division. “We are specifically investing in research, development and production in Asia Pacific as part of BASF’s globalization efforts, which will enhance our collaboration with growers in the region.”

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