Finnish pulp and paper giant UPM moves forward with the development of biochemicals business by evaluating the potential of building a biorefinery in the Chemical Park Frankfurt-Höchst in Germany. The new-to-the-world biorefinery would combine novel technologies and utilize sustainable wood raw material in an innovative way. This opportunity is the outcome of more than five years of extensive technology development and piloting.
Cosmetics industry giant Oriflame Products Poland has joined UPM Raflatac’s RafCycle recycling program. RafCycle recycles and reuses pressure sensitive label waste to create new materials. The partnership supports Oriflame’s target to reduce its landfill waste to zero across all their manufacturing sites. Oriflame is a leading beauty company selling direct. It has its origin in Sweden with corporate offices in Switzerland. The company offers a wide range of high-quality beauty products.
“It is time to act quickly and in a targeted manner in order to ensure the much needed decarbonisation of the European transport sector”. To say it is Piero Cavigliasso, director public affairs Biochemtex (Mossi Ghisolfi Group) and president of the Leaders of Sustainable Biofuels, an European group which brings together big companies such as Clariant, UPM, British Airways and Dong Energy
“Our companies – Cavigliasso writes in an note – re-confirm the willingness to further deploy and supply the most innovative technologies to produce advanced biofuels from currently unused, underutilized or otherwise wasted raw materials in order to contribute to the EU objectives outlined in the strategy (European Strategy for Low Emission Mobility, published by the European Commission last 20 July, editor’s note).”
UPM, the Finnish forest industry company, and the Shanghai-based Tongji University College of Design and Innovation started cooperation in 2015 with a target to create a modern concept for the traditional Chinese tea house by using UPM’s innovative wood-based biomaterials. The project has now reached its goal with the introduction of the Biofore Tea House in the ‘Moi Helsinki’ event in Beijing, China on 13-15 May 2016.
The bioeconomy is innovation, the result of the skills and passion of researchers and managers able to create value and new high-qualified jobs. At the end of 2014 Il Bioeconomista launched a new initiative: The 10 Most Innovative Bioeconomy CEOs. We ask a panel of world bioeconomy experts to tell us the Chief Executive Officers that have stood out as the most innovative during the last year.
This is the result in 2015:
UPM and WWF Finland have engaged in a dialogue on the status of wood-based liquid biofuels in Finland and present a list of joint measures to be carried out to promote sustainability.
“Biofuels are expected to play a major role in road transport but the regulatory environment remains uncertain. Legislation is required for the EU to grow in locally produced sustainable biofuels. Therefore the rules need to extend beyond 2020. The long lasting policy processes are now creating uncertainty. Industry and investors need a stable, long term regulatory framework for biofuels”. To say this was Marko Janhunen, Vice President of Stakeholder Relations, UPM Biorefining, last Thursday in Brussels in the framework of CEPI European Paperweek, where the Finnish company presented its Biofore Concept Car, an example of how new biomaterials can be applied in the automotive industry.