The Ellen MacArthur Foundation, the McKinsey Center for Business and Environment, and SUN (Stiftungsfonds für Umweltökonomie und Nachhaltigkeit), presented the results of a major new study at the European Commission’s stakeholder conference on the circular economy in Brussels last June 25. “Growth Within: A circular economy vision for a competitive Europe” reveals that by adopting circular economy principles, Europe can take advantage of the impending technology revolution to create a net benefit of 1.8 trillion euro by 2030, or €0.9 trillion more than in the current linear development path.
This would be accompanied by better societal outcomes including an increase of 3,000 euro in household income, a reduction in the cost of time lost to congestion by 16%, and a halving of carbon dioxide emissions compared with current levels.
Europe’s current linear growth model is highly dependent on finite resources, exposing it to resource volatility, limited gains in productivity, and huge loss of value through waste. Research to date by the Ellen MacArthur Foundation has quantified clear economic benefits of a transition to the circular economy which aims to keep products, components, and materials at their highest value at all times.
This latest research presents, for the first time, a vision of how the circular economy could look for three of Europe’s most resource-intensive basic needs: food, mobility and the built environment, which together account for 60% of household costs.
The report acknowledges that on the current linear path, technological disruption will bring benefits, but finds that the potential gains for growth, household incomes and the environment are much greater with a circular model.
A circular economy could result in overall benefits of 1.8 trillion euro by 2030, or twice the benefits seen on the current development path (€0.9 trillion).
By adopting circular economy principles, Europe can take advantage of the technology revolution and increase average disposable income for EU households by 3,000 euro, or 11% higher than the current development path.
This would further translate into an 11% GDP increase by 2030 versus today, compared with 4% in the current development path.
The circular model would also benefit households in other ways. For example, compared to the current development path, the cost of time lost to congestion would decrease by 16% by 2030, and close to 60% by 2050.
Carbon dioxide emissions would halve by 2030, relative to today’s levels (48% reduction of carbon dioxide emissions by 2030 across the three basic needs studied, or 84% by 2050).
Primary material consumption measured by car and construction materials, real estate land, synthetic fertiliser, pesticides, agricultural water use, fuels, and non-renewable electricity could drop 32% by 2030 and 53% by 2050, compared with today.
Sixty-five reviewed academic papers indicate that “existing studies point to the positive employment effects occurring in the case that the circular economy is implemented”.
The report’s findings are timely: as the European Commission considers its circular economy strategy and consults with stakeholders in order to develop a circular economy package by the end of the year, Growth Within provides a fact-base to inform the choices that need to be made.
“The findings are the result of a nine-month study, drawing on the expertise of academia, government, and industry. The insights of the report have been derived through extensive desk research, over 150 interviews, a new approach to modelling the economic impact of the circular economy, the largest comparative study on employment effects, and three in-depth sector analyses. The results show that, given the massive change in technology, consumer behaviour and business models, the circular economy is both viable and attractive. We found that businesses that work on the basis of circular principles are amongst the fastest growing in the economy”, says Martin R. Stuchtey, McKinsey Center for Business and Environment.