FrieslandCampina, one of the world’s five largest dairy companies with annual revenue of 11.3 billion euro, plans to introduce a new bio-based beverage carton over the next 1.5 years, starting with fresh milk and buttermilk from Campina in June 2015. For the production of the cap and the coating certified organic waste material is purchased. The paper in the carton was already renewable and this innovation makes it – Dutch company says – the most sustainable beverage carton ever. The CO2 footprint of this bio-based milk carton is 20% lower than the current carton. This is a scoop on the Dutch market.