Unilever Italy changes the world of ice cream by launching a new compostable tray

Source: Unilever italy

“No, less, better plastic”. This is the mission of Unilever, one of the leading companies in the Food & Refreshment, Home, Beauty & Personal Care markets, in the fight against plastic. A complex challenge in which everyone must do their part given that, according to the Ellen MacArthur Foundation’s report on the “New Plastics Economy”, only 14% of the plastic packaging used worldwide reaches up to recycling plants and only 8% is actually recycled. Meanwhile, a third ends up in fragile ecosystems and 40% in landfills.

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