Roger Federer and sports shoes made by On. Source: On
Swiss sports brand On is moving away from petroleum-based resources by creating a new foam material called CleanCloud™, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore carbon emissions as a primary raw material for a shoe bottom unit, specifically EVA (ethylene vinyl acetate) foam, that could also be used in other shoe parts and products in the future.
“On – the company claims – is convinced that innovation is pivotal to cutting greenhouse gas emissions. CleanCloud™ is the result of four years of dedicated work, which began with finding the best possible partners. We are adopting a collaborative approach to overcome the challenges of connecting these technologies at commercial scale.”