Roger Federer and sports shoes made by On. Source: On
Swiss sports brand On is moving away from petroleum-based resources by creating a new foam material called CleanCloud™, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore carbon emissions as a primary raw material for a shoe bottom unit, specifically EVA (ethylene vinyl acetate) foam, that could also be used in other shoe parts and products in the future.
“On – the company claims – is convinced that innovation is pivotal to cutting greenhouse gas emissions. CleanCloud™ is the result of four years of dedicated work, which began with finding the best possible partners. We are adopting a collaborative approach to overcome the challenges of connecting these technologies at commercial scale.”
European oil giant Shell joined as an investor in LanzaJet to advance the Illinois-based company’s global growth, accelerate commercialization of its technology, and scale the production of Sustainable Aviation Fuel (SAF). Shell joined founding investors in LanzaJet, including LanzaTech, Suncor Energy Inc., Mitsui & Co., Ltd., and more recently, British Airways, as well as participation from All Nippon Airways. In addition to its initial investment in LanzaJet and similar to the phased investment approach used with all of the LanzaJet investors, Shell will have the opportunity to make further investments in the construction of larger-scale production facilities over the coming years.
We looked at the images broadcast on television from Wuhan as if they came from another planet. Until February 21, with the first case of contagion in Italy, the coronavirus seemed something that could not concern us. Then everything changes from February 23. Suddenly we plunged in fear, sometimes in panic, but above all we realized in one fell swoop that the human being is part of nature, even if at some point of the evolutionary history it seemed to break away from it to dominate it and break the balance on which it is based. The coronavirus and the disease that derives from it, called covid19, puts us again and dramatic ally in front of the limits of nature, our limits and our role on earth. It puts us in all its urgency in front of the issue of our development model, the interdependence of the globalized world, the solidarity between people and between countries, between North and South of the world.