
Swiss sports brand On presented the first shoe made from carbon emissions, called Cloudprime. This is a significant moment in On’s journey to move away from petroleum-based resources by creating a new foam material called CleanCloud™, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore carbon emissions as a primary raw material for a shoe’s midsole, specifically EVA (ethylene vinyl acetate) foam, that could also be used in other shoe parts and products in the future.








