The Commission presented last week a package of European Green Deal proposals to make sustainable products the norm in the EU, boost circular business models and empower consumers for the green transition. As announced in the Circular Economy Action Plan, the Commission is proposing new rules to make almost all physical goods on the EU market more friendly to the environment, circular, and energy efficient throughout their whole lifecycle from the design phase through to daily use, repurposing and end-of-life.
“The paradigm of the circular bioeconomy for Novamont means renerating territories, focusing on soil health and on the decarbonisation of the atmosphere”. To say it – in this interview with Il Bioeconomista – is Giulia Gregori, Strategic Planning and Corporate Communications Manager at Novamont, the company based in Novara, Italy, which is a leader in the world market of bioplastics. Gregori talks about the circular bioeconomy in the frame of the EU Green Deal and the circular economy action plan and talks also about Grace, the BBI JU demo project focused on hemp and miscanthus.
Interview by Mario Bonaccorso
The new Action Plan announces initiatives along the entire life cycle of products, targeting for example their design, promoting circular economy processes, fostering sustainable consumption, and aiming to ensure that the resources used are kept in the EU economy for as long as possible.