With the Food is Precious initiative IKEA aims to cut food waste by 50% in all IKEA stores by August 2020. A little more than a year since the roll out of the initiative IKEA has diminished food waste that is equivalent to one million meals.To put that into a context; one million meals could feed one thousand people for a whole year.
It’s a revolution in the world of plastics: plastic coming from food waste. To achieve it is an Italian company in the province of Bologna: Bio-On. The owners of the company, set-up in 2007, are Marco Astorri and Guy Cicognani, former entrepreneurs in the field of electronic components for ski passes. Where is the link? Seeing those little cards abandoned in the valley, never decomposing, Astorri wondered if they could melt, like snow in the sun.