The LEGO Group invests in new bio-based materials to make bricks and packaging

World LEGO Tower in Milan @EXPO 2015

The LEGO Group announced a significant investment of DKK 1 billion (approximately € 135 million) dedicated to research, development and implementation of new, sustainable, raw materials to manufacture LEGO® elements as well as packaging materials. The LEGO Group believes a new sustainable material must have an ever-lighter footprint than the material it replaces across key environmental and social impact areas such as fossil resource use, human rights and climate change.

Continue reading