L’Oréal invested in a venture led by Geno, the California-headquartered biotechnology company, to create sustainable alternatives to key ingredients in beauty products. The French multinational company will be a founding member of the venture alongside Unilever and Kao.
Through their innovative partnership, LanzaTech, Total and L’Oréal premiered the world’s first sustainable packaging made from captured and recycled carbon emissions. The successful conversion process takes place in three steps: LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process; Total, thanks to an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart; L’Oréal uses this polyethylene to produce packaging with the same quality and properties as conventional polyethylene.
Waiting for the French national strategy, the bioeconomy moves forward in France. Global Bioenergies, IBN-One, Cristal Union and L’Oréal announced yesterday the launch of a 44-month industrial and commercial project focused on the first bio-isobutene plant.
IL BIOECONOMISTA 