Finally Italy has its own strategy on bioeconomy. This was announced by Paolo Bonaretti, representative of the Ministry of Economic Development, last week in Rimini, Emilia Romagna Region, during an event on the bioeconomy in the Mediterranean organized within the Ecomondo Fair, with the presence, among others, of John Bell, Director for BioEconomy, DG Research & Innovation EU Commission, and Philippe Mengal, executive director of the Bio-based Industries Joint Undertaking. Good news, then, for the bioeconomy in Italy. The new strategy will be published on the web site www.agenziacoesione.gov.it starting from 20th November for an open public consultation, which will last a month.
Biossance™, the consumer beauty brand from Amyris, Inc., the US integrated renewable products company, announced its planned launch in Sephora’s retail stores where the brand’s expansive line of high-performance skin care products will be available to consumers. The rollout to initial participating stores will begin in February 2017 and coincide with launching on Sephora online. Additional in-store and online marketing activities with Sephora to highlight the Biossance brand shortly following launch are planned.
She has created the Italian bioeconomy. Thanks to her passion, her tenacity, her ability, Italy today can rightly claim to be a leading country in this field. All this in the total lack of an Italian strategy on bioeconomy.
IL BIOECONOMISTA 